Seo

SEO stands for SEARCH ENGINE OPTIMIZATION. It consists of the set of activities aimed at improving the rankingof a site or web page in the results provided by any search engine, through the use of certain keywords. The results pages are called SERP, (SEARCH ENGINE RESULT PAGE).

Optimization of a site in terms of SEO is a process aimed at increasing its visibility, through placement at the top of SERP; this increases the opportunity to receive clicks and, therefore, to generate traffic to the website.
Search engine optimization can be made ON-PAGE, that is on internal factors of the site(improvement of content or images, optimization of individual page codes, implementation of adopted technologies) or OFF-PAGE. In the latter case, the optimization activity is made with LINK BUILDING techniques, that is strategies to build a network of virtuous hyperlinks, through the improvement of the LINK POPULARITY of a web page (incoming links are encouraged from sites with relevant content to the topics covered). This is a consequence of the fact that search engines use specific algorithms to evaluate the ranking of a website, namely relevance (content pertinence and prestige of sources) and popularity (number of inbound links).

La T.C.M. SPINELLI deals with the various needs of companies, offering a wide range of services, includingSEO, which has represented the company's main strength for twenty-eight years. In fact, this made the agency a reliable partner, that is always ready to accommodate the requests of its clients, as shown by the web portal AZIENDE MARCHIGIANE, created to increase the visibility of the companies present in it.